Clients
Some of the brands we work with started with no ad spend at all. Others have grown to $200,000 a month with us.
We have worked with
- Gentle Habits
- Telepathic Instruments
- LUI
- Methodical
- The Stock Merchant
- Carême
- Denada
- Holistic Skin Co
- Holme Beauty
- The Beautiful Bunch
- Ranger Outdoor
- 776BC
- Five Mile Radius
- Magpie Goose
- The Dirt Company
- Fluff
- Ultra Violette
- Cooke Swim
Services
Everything is connected.
A customer doesn’t see your ads, your website, your emails and your search results as separate things. They see one brand. Most businesses run them as separate jobs, with separate briefs, separate people and separate reports. That’s where the brand starts to fray, and where budget leaks. We run them as one system. One strategy. One set of numbers. With brand at the centre of every decision.
Growth Strategy
We start by listening. To where you want to go, and how fast. To what is working, and what is not. Then we audit every connected part, from the brand book to the ad account, and present back a strategy and a customer journey map. Often the answer is not the one you expected. You probably don’t need more content. You need a different story.
Performance Marketing
Your customers will never read your brand book, but they will see your ads every day. So the ads have to carry the brand. We carry it into the formats, hooks and volume performance needs, then test, learn and scale. Meta, Google, YouTube, Pinterest, TikTok, LinkedIn and the Apple App Store.
There is a place for a discount code. But as a default, we believe it’s a lazy form of marketing. We would rather build demand around the brand and its story, so people buy because they believe in what you have created than because it’s cheaper.
Website + Conversion
Ads are only as good as the website they lead to. We start with the experience a customer actually has. How easy the site is to use. How quickly they understand what you make, and why it matters. Then we make sure it has every part that converts, built so it still feels like yours. A website should sell. It should also be remembered.
Email + Retention
Your email list is the one audience you own. We build the flows that work in the background, from welcome to abandoned cart to post-purchase. Then the campaigns that give people a reason to open, and a reason to come back. Brand and sales, in balance. Customers who buy again, and bring someone with them.
Search + Discovery
The best customers are already looking. We make sure they find you. We audit how you appear in Google and in AI answers, then build the SEO, AEO, content and technical foundations that keep you there.
Systems + AI
The systems are what make the ambition possible. We connect your tools so the data, the reporting and the day-to-day work all sync together. Reporting that runs itself. Light operations support. AI set up, and your team shown how to use it, where it saves real time. So everyone spends their day on the work only they can do.
About
Built on eight years of word of mouth.
We have never run an ad for ourselves.
Strange, for a marketing agency.
But the loudest voice rarely wins. Attention is earned. Trust is built over time. The brands that last give people something real to believe in.
That is what we help good brands do: be seen by the people already looking for them. It is also how we grew. Good work, passed from one founder to the next.
A referral is not a lead. It is someone putting their name next to yours, and it’s something that we don’t take lightly.
Common Intent is built on three things:
- Do work you would proudly sign your name to.
- Build demand beyond just running discount code after discount code.
- Leave the business stronger than you found it.
We work with founders building something they care about. A real product. A clear point of view. A quiet determination to grow without becoming something they no longer recognise.
Because a business is rarely just a business. It is someone’s idea. Someone’s risk. Someone’s name. Someone’s team. Someone’s future.
Some brands come to us for performance alone. Some want us across the whole picture: strategy, campaigns, creative, email, reporting, conversion, retention and the systems that hold it all together.
Success has never looked the same twice.
Some founders want to grow fast. Some want a business that runs beautifully at a size that suits their life. Small dreams and enormous ones. We have been lucky enough to serve both, which is why no two engagements look the same.
What stays the same is the way we approach marketing.
The story is what makes people care.
The numbers are what make it last.
The systems are what make the ambition possible.
Common Intent sits between all three.
We care about the work people see, and the decisions they never will. The ad account. The website. The offer. The customer journey. The reporting. The small shifts that compound over time.
Good marketing is not just more activity. It is clearer thinking, better decisions and a deeper understanding of what makes a business worth choosing.
That kind of work takes time. So we choose carefully, and we stay close to it.
When we say yes, we learn the business. We protect what makes it valuable. We look for the places it can grow stronger. And we never forget the privilege of being trusted with something someone has built with their name, money, time and care.
A small team, working with brands across Australia and well beyond it.
If that sounds like the partner you have been looking for, we would love to hear what you’ve been building.
Jas & Dirk